Absolute Comparison

I just saw the GoCompare.com advert with the opera signer. Apparently, the character, called Gio Compario, the creation of veteran husband-and-wife advertising team Chris Wilkins and Sian Vickers, is intended to reclaim market-share from Comparethemarket.com.

I wander whether 20 years can dull the senses enough to make someone in marketing believe they have come up with an idea? Personally, I cannot fail to make comparisons with The Laughing Man from the classic, and fabulous, ‘Absolutely‘. A stereo-typically rotund opera singer, loud and in-your-face in the most embarrassing way possible. Hmm…






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