Absolute Comparison

I just saw the GoCompare.com advert with the opera signer. Apparently, the character, called Gio Compario, the creation of veteran husband-and-wife advertising team Chris Wilkins and Sian Vickers, is intended to reclaim market-share from Comparethemarket.com. I wander whether 20 years can dull the senses enough to make someone in marketing believe they have come up…
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August 23, 2009 0