Short Shrift

Short Shrift

I waited with baited breath for the sneak peak of the start of ‘The Eleventh Hour’. Alas, the clip proved a little on the underwhelming side. I don’t know… I got it into my head that we’d be getting a minute, so I must have read that on the site somewhere. However, in the end we got 35 seconds, of which only the last half seemed to feature the Doctor and only hanging off the lip of the TARDIS door, struggling to get back inside. I like a bit of CGI excitement as much as the next fan, but this didn’t really get my juices flowing.

Anyway… I suppose we only have a week left to wait.

We have a healthy dose of time travel to come, with ‘Ashes to Ashes’ series 3 starting on Friday and ‘Who’ on Saturday. We finally have a time – 6.20PM – but that very detail worries me, because twenty past any hour feels like a time likely to change. The BBC did it with ‘Merlin’ – and I could have sworn that series does quite well, like ‘Who’. I hate it when you can’t predict the air time of a series from one week to the next. You don’t have to worry about ‘Newsnight’ or ‘The One Show’… unless there’s some charity or key sports event on, you know they’ll be on 10.30PM or 7PM, respectively. So, why treat Saturday evening prime time family entertainment with so little respect? I don’t see ‘Newsnight’ providing much of a revenue stream through character merchandising or spin-off media!

Shouldn’t you treat your cash cows with a little more reverence?

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